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Blinc International | Sponsorship Advisory
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Sponsorship Advisory

Sponsorship

Services

  • STEP 1: RESEARCH

    • Target market analysis
    • Brand analysis
    • Current sponsorship portfolio review
    • Competitor audit

  • STEP 2: SPONSORSHIP STRATEGY

    • Develop sponsorship objectives
    • Benchmark KPI’S with sales objectives in mind
    • Align overall company objectives with sponsorship objectives
    • Research potential sponsorship categories
    • Provide recommendations underpinned by consumer insights and proposed budgets.

  • STEP 3: NEGOTIATE

    • Through reviewing 300 proposals per annum, determine the value of the cost of the sponsorship
    • Negotiate the commercial terms of the contract with the rights holder
    • Golden Rule: Keep the client up to date during the key negotiation period
    • Development and execution of contract
    • Know exactly what costs the rights holder in cash terms and what may be of value to our client, and continue to add value throughout the deal.

  • STEP 4: DELIVERY

    • Build a relationship with the rights holder and client to ensure effective delivery of assets and pre determined KPI’S
    • Draft an activation and leverage plan
    • Ensure you have additional budget for activation and leverage
    • Ensure a sales driving outcome
    • If applicable, re negotiate terms of a rollover contract